Custom vs. Semi-Custom vs. Spec Homes

Custom, semi-custom, or spec? It all depends on the amount of detail you want to control in your new home.


Custom vs. Semi-Custom vs. Spec Homes

When it comes to building new homes, we generally split our services into three categories:

  1. Custom Homes
  2. Semi-Custom Homes &
  3. Spec ( or move-in-ready) Homes

Each has its advantages and disadvantages, and deciding the best route to take depends entirely on your needs, budget, time, and desire to control the details. To get started, let’s take a look at what makes a new home truly ‘custom’.

Custom Home

What is a Custom Home?

A custom home project is one where you work directly with a homebuilder (and possibly your own architect) to design, plan, and select every single detail about the home’s construction, layout, and finish. And when we say ‘everything’, we mean EVERY-THING. You’re responsible for selecting everything from the number of bedrooms to the color of the doorknobs.

As such, custom homes are perfect for people who enjoy a detail-oriented process and generally are not willing to compromise on their vision.

At a high level, here’s an example of the types of decisions you can expect to be responsible for if you choose to build a custom home:

  • The home plan and any floorplan modifications, including moving walls, adding closets, putting in vaulted ceilings, adding windows or doors, etc.
  • Exterior materials (brick, stone, siding, shake, board) and deciding the locations to batten them all down.
  • Building materials and finishes like hardwood floor brands and styles, lighting fixtures, plumbing fixtures — not to mention home energy efficiency levels.

How does Reinbrecht Homes handle home selection allowances?

We don’t offer them. We offer straight costs.

Generally, we try to make the “home selection process” simple by avoiding these allowances.

We have our customers actually look at samples in order to make an informed decision before we price their home.

For instance, instead of offering an allowance of $2,000 for high-end “LVT” flooring, we’ll sit down with the home buyer to determine the exact cost instead.

This way there are no surprises. You leave knowing exactly how much your dream home is really going to cost.

Semi-Custom Kitchen Example

What is a Semi-Custom Home?

Like all things middle-of-the-road, semi-custom homes often offer homebuyers the ‘best of both worlds’, perfectly situating them between the ease of purchasing a move-in-ready home and the complexity of designing one from scratch.

Usually, semi-custom home construction happens like this: A homebuilder has a library of designs they’re familiar with and can economically source materials for. From this list, you select a floor plan that meets your expectations and fits your family’s needs. Then, you work with your home builder to customize the home’s selections, materials, and finishes.

If you have a clear vision for your new home but aren’t interested in spending the time and money needed to fully customize it, a semi-custom home might be perfect for you.

“We eliminate a lot of tedious choices in order to make the customer’s’ decision-making easier. For example, on a semi-custom home, we might show a homebuyer six preselected door styles that are most popular with other homebuyers. This cuts down on a lot of the ‘noise’ that can come about during the custom home process. Whereas, on a custom build, we might go through a 300-page catalog with the homebuyer to select a door.”

Phil Reinbrecht on Semi-Custom Homes

Is your timeframe a concern?

Spec Home Example

If you want a tailored home, fast — we can price an entire semi-custom home in as little as an hour. On the other hand, a custom home usually requires several meetings, a trip to a designer or architect, and a few weeks to get the plans finished (plus an additional three weeks to calculate final sale price).

Learn about all features that are included with a semi-custom home in our standards guide here.

What is a Spec Home?

When resources are available, it’s common practice for homebuilders to build move-in-ready homes on new lots. These homes, which are known in the home building industry as “speculative” (or spec for short) are built with the ‘average homebuyer’ in mind.

Spec home designs are accommodating and outfitted with selections that appeal to just about everyone, which is the whole point. If you know you want a new home, but aren’t interested in the process of customizing one from scratch, then you should look into buying a spec home.

Plus, since spec homes are designed to sell, they make excellent investments in case you need to move in the future.

Make a decision that’s best for you.

When deciding the new home route that’s best for you, it’s important to keep an open mind. Explore all your options and choose a project-style that checks all your boxes without breaking your budget.

Let’s recap your options:

custom home vs. semi-custom home vs. spec home. What are the differences?
custom home vs. semi-custom home vs. spec home. What are the differences?

Building a Custom Home: The homebuyer has near-total control of the home’s layout, look, and feel. Custom homes tend to take longer to build and are generally more expensive than pre-built homes, but the end result is a true expression of the homeowner’s style and priorities.
Building a Semi-Custom Home: The homebuyer selects an existing plan in their homebuilder’s wheelhouse and customizes the look and feel of the interior and exterior.
Buying a Spec Home: A move-in ready home built by the homebuilder to meet the needs of the average person. Spec homes are cost-effective ways to get a new home at a good price.

Want to Build A New Home

We can help you get started, no matter where you are in the planning process.


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